One of the benefits of working in the firearms industry is that I get to work with all sorts of people. As an instructor, I sometimes have the pleasure of training citizen shooters. They may be looking for help learning how to use a pistol to defend their homes or carry concealed. At the other end of the spectrum, I also have the honor of training some of the most experienced and hardened warriors in the world. Those folks use weapons much like a carpenter uses a hammer (and view it in much the same way.)
Each of these groups makes equipment and training decisions through their own paradigm, and that keeps instructors like me on their toes. For example, civilians might have basic questions about topics that experienced operators understand viscerally, and vice versa. In short, different groups like this have different priorities and needs.