The question has always the same effect on me: heartburn.
The fact is that the real answer is "We should be there." There is nothing as important (and as satisfying) for us than to be in direct contact with consumers. It's an opportunity to learn from real users of our product, to receive important feedback and (truth be told) to spend a few hours basking in the sun of how much Beretta is loved and welcome in communities across the United States.
The reality, however, is a little harsher: we can't be everywhere, every day. The choice of what show to attend is as gut-wrenching as the choice of what cause to sponsor. We'd love to do them all, but cannot.
We make our choices based on the location, the traffic, the time of the year and the number of consumers we'll be able to reach during the event.
What are some of the shows and events you attend? Where would you like to see Beretta, either directly or through some of its retailers?